Water Brands and The Celebrities Associated with Them
The bottled water industry has seen a significant rise in popularity over the years, with many celebrities joining the fray by endorsing or even creating their own water brands. This article will delve into some of the most notable examples.
Sachin Tendulkar and Livpure
Indian cricket legend Sachin Tendulkar is associated with Livpure, a brand known for its water purifiers. Tendulkar, often referred to as the ‘God of Cricket’, lends his trustworthy image to the brand, enhancing its appeal to consumers.
Beyoncé and WTRMLN WTR
Beyoncé is a part owner of WTRMLN WTR, a brand that creates cold-pressed watermelon juice1. While not strictly bottled water, it is marketed as a hydrating beverage, leveraging Beyoncé’s global popularity. Beyoncé’s involvement with WTRMLN WTR is quite a fascinating story.
In 2016, Beyoncé announced her investment in WTRMLN WTR, a company that sells bottled, cold-pressed watermelon juice1. The brand is known for its commitment to sustainability and health, partnering with American farmers to use watermelons that would typically be discarded due to their unattractive appearance.
50 Cent and Formula 50
Rapper and entrepreneur 50 Cent launched Formula 50 in 2007. This vitamin-enhanced water is marketed as a healthy alternative to sugary soft drinks, aligning with 50 Cent’s image of resilience and transformation.
50 Cent, born Curtis James Jackson III, is a renowned American rapper, actor, television producer, and businessman. One of his notable business ventures was his partnership with Glacéau to create an enhanced water drink called Formula 50. In October 2004, Jackson became a beverage investor when he was given a minority share in the company. The name “Formula 50” also refers to a fitness book authored by 50 Cent and Jeff O’Connell titled “Formula 50: A 6-Week Workout and Nutrition Plan That Will Transform Your Life”.
Diddy and AQUAhydrate
Diddy co-founded AQUAhydrate with entrepreneur Mark Wahlberg in 2021. The brand markets itself as a premium water with added electrolytes, mirroring Diddy’s luxurious and high-energy lifestyle. The story of AQUAhydrate began when the two celebrities teamed up with the Southern California company to promote this new fitness water, which is distinguished by its high pH balance and 72 bio-available “performance grade” electrolytes.
Jessica Biel and Au Fudge Canteen Water
Jessica Biel co-owns a restaurant in Los Angeles called Au Fudge. The restaurant features its own brand of bottled water known as Au Fudge Canteen Water, which is marketed as a healthy and eco-friendly option1. This initiative aligns with a trend where celebrities leverage their influence to create and market their own brands of bottled water, focusing on aspects like health, hydration, and environmental friendliness.
Jaden Smith and Just Water
Actor and musician Jaden Smith founded Just Water in 2015. The brand’s packaging is made from renewable resources, and the water is sourced from responsibly managed freshwater springs, reflecting Smith’s commitment to environmental sustainability.
Just Water is a company that sells water in cartons made from mostly renewable resources, including paper and sugarcane-derived plastic. The packaging breakdown is 54% paper, 28% plant-based plastic, 15% protective plastic film, and 3% aluminum. All components are designed to be recyclable.
In conclusion, celebrities have found a lucrative market in the bottled water industry, using their star power to market their own brands. While some of these brands focus on health and hydration, others are more focused on eco-friendliness or unique packaging. Regardless of their specific marketing angle, these brands have all found success with consumers who are willing to pay a premium for celebrity-endorsed products.